Out with the old, in with the new: Sunstone’s weekly news series has transformed into ‘What’s New,’ offering fresh perspectives on contemporary marketing themes. Each week, Surya Kiran Ganti, Sunstone’s chief strategy advisor, will delve into a trending topic or pattern, elucidating its significance. Going beyond mere headlines, Robert’s insights will explore emerging trends, reevaluate…
With sensational headlines blaring, the specter of a TikTok ban looms large, triggering passionate reactions from content creators and influencers whose livelihoods depend on the platform. Amidst the frenzy of panic and misinformation, there’s a call for a pragmatic perspective. Ultimately, the article advises vigilance and flexibility, emphasizing the importance of not overly relying on…
Opt-in and opt-out procedures are crucial for handling consent amidst a sea of marketing communications. This blog post will explore the significant role these processes play in SMS marketing. We’ll examine how they extend beyond simple regulatory compliance to become fundamental elements of ethical marketing practices. Additionally, we’ll outline how to develop a robust SMS…
